What is the Future of Marketing?
Marketing Automation turns many screws and helps marketers to implement campaigns efficiently. Marketing Automation enables the automated creation, management and execution of personalized marketing activities. It also helps to better understand the needs of customers and to satisfy them through targeted communication.
It does not replace marketing staff, it relieves your staff of many repetitive tasks. This makes marketing automation particularly interesting for small and medium-sized companies that want to get the most out of their marketing budget with limited resources.
Marketing automation brings with it a much higher scalability of actions. If your customer base is growing rapidly, you’ll find it easier to address all the customers you’ve added at the same level of marketing without having to hire new staff to do it.
2. Customer segmentation
Marketing automation automates lead generation for you, and you can also automate customer segmentation — from initial customer contacts to post-sales support. With marketing automation software, marketing teams can score leads based on their likelihood to buy.
3. Better timing
Without automated processes, you run the risk of missing key moments in the sales cycle. Marketing automation tools are used by companies of all sizes and from a wide variety of sectors. Meanwhile, it’s a topic that doesn’t just affect large enterprises. Automated emailing can also bring significant efficiencies to small businesses and especially startups, which often have limited resources, making operational work much easier.
Marketers have to fulfill multiple roles simultaneously and jump from one task to another. With marketing automation, you monitor effects of each campaign to see what is working and what is not. This gives you a better overview and this leads — in the long run — to better results.
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