Niche or No Niche?

The discussion continues…

Daniel Wieser 🔥
2 min readNov 21, 2023


Proponents of the niche strategy argue that it offers a precise way to target a specific audience with specialized products or content.

Whether it’s a business catering to a particular demographic or a content creator focusing on a niche topic, the idea is that by serving a well-defined market, one can establish a strong and loyal customer base.

You become the person they go to for that specific niche.

On the other side of the spectrum, the “no niche” movement argues for the benefits of diversity and flexibility.

Businesses and content creators adopting a broader approach contend that it allows them to tap into a wider market and adapt to changing trends more easily.

By not confining themselves to a specific niche, they can explore new opportunities and pivot their strategies in response to shifting consumer preferences.

Choosing “no niche” can be a good thing too! Content creators opting for a broader approach may find that it allows them to explore different topics, formats, and styles.

The conclusion is the following:

The debate between niche and no niche is unlikely to be resolved definitively, as both approaches have their merits and drawbacks.

What Should You Do?

There is no wrong way or right way.

Choose the way which works for you, but limit yourself to 3 niches max.

And what does that mean?

Quite simply this:

It means you should write whatever you want to write about.

Your final niche choices will be the ones you write about the most.



Daniel Wieser 🔥 Genius Mastermind 📚 Wrote a lot of books just for fun | ASD | Writes about writing books, technology, AI, ChatGPT.